I honestly, never questioned safety at all until recent years…


I started learning about essential oils and how what we put on our body is absorbed into our bloodstream. I started looking at my skincare & makeup I was so surprised when to learn- that when it comes to the personal care industry, there are very minimal regulations. 

Companies are allowed to use known toxinsingredients that have been linked to cancer, reproductive issues, and hormone disruption—without even disclosing these ingredients to us.  That's right, it's completely legal to lie right on the label. INSANE?! Right?!

Thank God- their are some great companies working hard to create safer skincare products and to change this $60 billion industry.

 Some of these products work just as well or even better than the department store brands we have learned to love!  Once I started doing my research, I learned a lot.

I'm excited to share what I've learned with you in hopes to educate and inspire you to make safer choices!  This just might surprise you...

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UMMMM that's 80 YEARS!?!?!

(think about how much has changed in tech and every other area of life in THE LAST 80 YEARS! I think it's about time the beauty industry got on board)

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Over 1,000 Toxic Ingredients Banned in Europe

But Not in U.S.

What the U.S. hasn’t banned…

1. Formaldehyde: “Formaldehyde?!” you may say. “Isn’t that the stuff they used to preserve ... uh ya know - the deceased??" yes, yes and yes. You’ll find formaldehyde most commonly in eye and face creams. Formaldehyde a preservatives which can potentially wreak havoc on the immune system and - in the U.S it is legal to include it in U.S. made cosmetics. However it is banned in Europe.  It’s a known carcinogen.

2. Petroleum: Petroleum is derived from the same stuff that fuels your car. It goes by a few different names, including mineral oil, petrolatum, and paraffin oil. Experts question whether any of these ingredients are safe to use long term because your body doesn’t metabolize it. Whatever gets into your body just kind of… sits there. What does that mean over the long term? Who knows! Which is likely why it’s not used in the EU. 

3. Parabens: Parabens, known by many different names (including methylparaben, isopropylparaben, pentylparaben, isobutylparaben, phenylparaben, and benzylparaben) are a preservative that have a tendency to mimic estrogen in the body, wreaking havoc on your hormonal system. Their impact may even be enough to reduce fertility in men... Parabens are extremely common in traditional skin and hair care products.

I could go on and on and on….

Wondering how many harmful cosmetic ingredients

the U.S. has banned...

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And only about 10% of the 10,000 chemicals commonly found in personal care products have safety data.

Researchers at UC Berkeley’s School of Public Health published a study in 2013 that detected lead, cadmium, chromium, aluminum and five other metals in many popular brands of lipsticks and lip glosses commonly found in drugstores and department stores. The study also noted that children are especially susceptible to heavy metal accumulation and should not play with make up. Think of all the young girls that apply make-up daily or even multiple times a day?

Decades of studies indicate that serious health issues (including, but not limited to asthma, learning disabilities, cancer and infertility) are on the rise, and due in some part to our ongoing exposure to toxic chemicals—whether it's in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.

It is time for something new!

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At Beautycounterwe've banned more than 1,500 ingredients...

setting a new health and safety standard— all while ensuring our products perform, and that they're as indulgent as any luxe shampoo, lipstick or oil in the market. I didn’t only fall in love with Beautycounter because their products are safer and high performing, but I wanted to work with a company that is working towards real change. Beautycounter is dedicated to making changes on the legislative level and creating a safe skin care movement. They are taking action in Washington and working to reform the current laws, in hopes that other skin care companies will follow their strict safety guidelines. They also work very closely to support 3 non-profit organizations that are doing great work to reduce our amount of chemical exposure. Watch this short video to learn why I am so proud to be a part of this company.